Insurance Marketing Experts
Sick and tired of suffering with subpar strategies, copy-cat creative, mundane messaging, and absent-minded account service from your marketing counsel? Insurance execs seeking a healthier approach to their unique business and marketing objectives – to maximize sales, hold marketing investments accountable, minimize cost-per-member expenses, and test for meaningful improvement –come to Johnson Direct. Protecting insurers precious investments for more than 13 years, Johnson Direct’s promise is simple and effective … to deliver Marketing that’s Measurable.
An Approach as Unique as Your Products, and Customers
If one-size-fits-all marketing worked for the insurance industry, we wouldn’t see a huge gap between the property and casualty, health, life and specialty category leaders and all of those companies fighting tooth and nail for a slice – or bite – of the pie.
Thanks to our proven Direct Branding process, results-driven approach and strong knowledge of the marketplace, we have experience with global, national and regional insurance companies, including more than a dozen of the top-ranked U.S. insurance brands. These companies consistently earn higher revenues, profits and market share because they demand a fact-based, customized marketing methodology – and won’t accept second-rate strategies or cookie-cutter creativity.
The types of multichannel, direct response campaigns Johnson Direct has developed for insurance industry clients involve direct mail, space ads, website strategy and development, online banner ads, television and radio ads, newspaper inserts, social media and collateral development. Whether you’re looking for fully integrated marketing solutions or single-channel strategies, a few minutes speaking with the insurance marketing pros at Johnson Direct will be well worth your time.
| Get in touch with us: Call 800.710.2750 x136 or email rob.trecek@johnsondirect.com |
Insurance Marketing is Different
As an insurance marketing executive, you know that. That’s why you’re seeking specialized
attention from experienced marketing professionals. And we’re happy to introduce them to
you:
Get in Touch
Ready to take the next step? Contact the insurance marketing experts at Johnson Direct with this form or call 800.710.2750 x136.
How We Think
Grant Johnson's 2012 Marketing Predictions
Once again, Grant Johnson, founder and CEO of Johnson Direct, makes his forecasts for the trends and strategies that will play a larger role in marketing for the coming year.
Must See Measurable Marketing Trends
As marketing accountability continues to be a hot topic among the C-suite, and the importance of direct marketing, because it can tested, tracked and measured, continues to grow, one truism must be kept top-of-mind in all marketing channels: "It's all about the data." Find out what data trends are worth watching.
Too Little Too Late for Some Health Insurance Marketers
Denise analyzes the effect of health care reform and wonders why health insurance marketers are first now starting to become consumer-friendly.
Marketing that’s Measurable
Johnson Direct has provided counsel and services to more than 25 insurance companies --there are few agencieswho have more experience in this area. Our wealth of auto, homeowners, life and health insurance experience includes successfully launching new products via multiple and fully integrated channels (online, billboard, radio and TV, direct mail, advertising, and social media); boosting leads from target segments including Gen Y, under 65, over 65, home-owners, physicians and many others; and helping to increase closing rates through more timely, responsive fulfillment.
“Marketing that’s Measureable” isn’t just their tagline. They took our “diamond in the rough” approach and honed it to a brilliant, multi-faceted result that is working!”
-Marge Maxbauer
VP of Marketing, ProAssurance
Johnson Direct’s clients put their trust in us because they believe we’ll partner with them to strategize, plan and executemarketing programs that deliver Marketing that’s Measurable. We’d like to earn your business and add your company’s name to our prestigious client roster. Get in touch with the insurance marketing experts standing by to make you more successful.
| Get in touch with us: Call 800.710.2750x136 or email rob.trecek@johnsondirect.com |
